Just like any other website, we receive, record and collect information from your browser when you use our website. Various methods can be used to collect this information, such as cookies and pixel tags.
When you browse our website from our computer or device, some cookies collect information about browsing and purchase behaviour, including information about pages viewed, products and travel around your website. All information passed through cookies is anonymous and never includes personal details such as your name, address, telephone number or payment information.
Cookies cannot carry viruses to your computer or install malware, or it is a hard drive.
What are cookies?
A cookie is usually a small piece of data sent from a website and stored in your web browser while browsing the website. HTTP cookies can only be stored when you are on a given site (session cookie) or it can be stored in your browser for the duration of your current session (continuous cookie). Cookies serve to capture and remember information in conjunction with website content.
The cookies (domains in the address bar) set by the domain of the site you are visiting are called first party cookies. First party cookies are usually used to remember who you visit from page to page, or in subsequent visits you return to the site. These cookies can only be read by the domain set to them.
Cookies that are set by domains other than one in your address bar are called third party cookies. Third party cookies are used by users to monitor sites, for example to advertise you.
What are cookies used for?
Cookies are used with our marketing partners so that you can browse other sites on the Internet based on your browsing activity while on our site, as well as make appropriate offers and advertisements. Cookies are also able to work with our Google Analytics to help you see how you want to use our website, what pages / functions you choose to modify them for your customers and website users, and help us. We may match the data we receive with personalized data through cookies, which we already have to better understand you. This helps us continually improve our promotional communications, your shopping experience and the relevance of our products and services. The major reason of using cookies is:
- They allow for the functional purposes required for the effective operation of our website, for example transactions online transactions, site navigation and selection settings.
- They enable us to collect information about your browsing and shopping behaviour to help you improve your shopping experience and monitor the performance of our website and make changes and improvements for the future.
- They allow marketing and advertising, especially web banner advertising and targeted updates through digital channels and social media.
- It enables us to pay suppliers, fulfilment and other necessary business functions to fulfil our contract obligations.